Buyer Intelligence Report
40 Lost Eden Circle, Sedona, AZ, USA
$2,200,000Target priceWe already know who buys your home.
This presentation shows you exactly who that buyer is, what drives their decision, and how we reach them the moment we list.
Prepared exclusively for the owners of 40 LOST EDEN CR, SEDONA, AZ, 86351
Who will buy this home
The View-Property Move-Up Buyer
Drawn from 41 mortgage-financed purchases across this census tract and 8 neighboring tracts between 2022 and 2025, your buyer profile is specific and data-grounded. This is not a guess, it is a pattern.
A financially established couple in their mid-50s trading up into a signature red-rock home, or buying it as a discretionary second residence. They pay with equity and conventional financing, not leverage, and they're buying the setting as much as the house.
The psychology
Inside this buyer's head
Understanding what motivates your buyer tells us how to frame every photo, every headline, and every showing.
- Buying the view and the setting, not just square footage
- Financial security, equity buyers, not stretched borrowers
- Wellness, quiet, and time outdoors
- Privacy and a low-maintenance retreat lifestyle
- Owning a signature red-rock view property
- Establishing a second home or eventual retirement base
- Redeploying equity from a higher-cost coastal market
- Trading up into privacy, quiet, and lower maintenance
- Lifestyle-driven purchase around hiking, wellness, and scenery
Buyers skew toward management and professional roles (34% of area workers) and business owners; many are relocating from coastal California and Phoenix-metro executive corridors, and nearly a third work from home, making Sedona a viable full- or part-time base.
The market
Market snapshot
Here is where your home sits in today's Sedona market, by the numbers.
- At $2.2M the home sits far above the ZIP's $847K median sale price, a top-tier view property.
- Tract values have grown 11.4% annually over five years and 8.7% over ten.
- Balanced-to-firm: 63-day sold pace, 15% of listings cutting price, and 14% still selling above list.
The strategy
Pricing strategy
Your target price of $2,200,000 places this home well above the ZIP's $847,000 median sale price, squarely in top-tier view-property territory, where the buyer is buying the setting as much as the structure. In this market, 14% of comparable homes sell above list price, which means condition and presentation matter enormously when we list. The 63-day sold pace signals a balanced-to-firm environment: serious buyers are moving, but they are not panicking. We will walk through a full CMA together so your target price is anchored to the most current closed data.
The evidence
Comparable sales
These recent sales show what buyers have actually paid for comparable view properties in and around Sedona.
| Address | Town | County | Price | Beds | Baths | SqFt | Garage | Lot (ac) |
|---|---|---|---|---|---|---|---|---|
| 25 Estates Circle, Sedona, AZ 86351 | SEDONA | Yavapai | $2,400,000 | 4 | 5 | 3,890 | 3 | 1.05 |
| 220 Crystal Sky Drive, Sedona, AZ 86351 | SEDONA | Yavapai | $2,270,000 | 4 | 5 | 4,305 | 3 | 0.42 |
| 150 Crystal Sky Drive, Sedona, AZ 86351 | SEDONA | Yavapai | $2,199,000 | 4 | 6 | 4,992 | 3 | 0.513 |
Suggested comparables from public records, your agent's MLS-based CMA comps replace these.
The plan
How we'll reach this buyer
When we list, every channel will be aimed at equity-rich buyers in their mid-50s who are trading up or adding a signature second home, buyers who respond to scarcity, setting, and low carrying costs, not to mortgage math. The red-rock views are the headline; we build the entire campaign around them.
A finished 4,980 sq ft home framed by Cathedral Rock views, trails minutes from the door.
Own at this tier with AZ's stable assessment, taxes near $8,285/yr and insurance below the state's non-renewal average.
While nearby offerings are vacant lots, this is a move-in-ready retreat on Lost Eden Circle.
Campaign angles built for this buyer
- Position the home against scarce comparable view lots and turnkey construction, the setting and the finished 4,980 sq ft home are the value, not raw land
- Highlight the Zone X minimal-flood designation and a ZIP insurance market where non-renewal runs at half the state average, with premiums near $1,585/yr
- Lead with the rarity of a completed home on Lost Eden Circle when nearby inventory is mostly vacant lots
- Frame the purchase around cash and equity, this tier's buyers rarely rely on financing, and the low-carry AZ tax bill (~$8,285/yr) keeps holding costs modest
Best reached through MLS syndication to luxury portals, broad-radius Meta and YouTube video showcasing the red-rock views, and Google search around Sedona view-home and second-home queries.
Includes a dedicated listing website and a buyer-inquiry capture page for this property.
Housing ads on Meta/Google run under the platform special ad category: broad audience, ≥15-mile radius, no demographic targeting.
Your agent
About Kris Anderson
Kris Anderson knows Sedona: #1 in sales volume three of the last six years, host of Selling Sedona, and author of Your Sedona, Our Promise. Buying or selling in red-rock country, she delivers bold marketing and real results. Your Sedona move starts here.
Next steps
Let's put this buyer intelligence to work on your sale.
Call Kris: 480-567-2103Kris Anderson
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